The Altis CRM rebuild

The Challenge: Stagnation in a Crowded Market

Altis CRM had history on its side—but not momentum. Once a rising star among vertical-specific CRM platforms, it had become a bloated tool used out of necessity, not love. The UI was dated, integrations were shallow, and sales teams were increasingly frustrated by the product’s rigidity.

Customers were not leaving all at once, but usage was falling. Feature requests were piling up with no clear direction. And internally, Altis had no cohesive vision of where the product was headed.

The Zax Approach: Start From the Core

When Zax acquired Altis, we applied the principle we always start with: rebuild from first principles. We asked: What do users actually need to do faster, better, or more intelligently?

We reimagined Altis as a streamlined decision layer—not just a CRM. That meant:

• Replacing the bloated UI with an LLM-powered command interface.
• Injecting smart automation into sales workflows based on real-time customer behavior.
• Compressing the onboarding process from 2 hours to under 15 minutes.

The Outcome: Relentless Velocity

In 60 days, the product felt like something new. Customers noticed.
Churn fell 18%. NPS increased by 24 points. Customer support volume dropped significantly—and most importantly, word of mouth returned.

Altis went from slow and safe to lean and indispensable.