The MarketEdge pivot

Situation: Utility, Not Differentiation

MarketEdge was built to help field reps manage pricing, quotes, and approvals. It did the job, but barely. Sales teams used it because they had to, not because they wanted to. And competitors were catching up fast, offering smoother experiences and more automation.

The company had reached a plateau: functional, but forgettable.

The Zax Reframe: From Tool to Assistant

Zax’s insight was to change the positioning entirely. What if MarketEdge wasn’t a quoting tool, but a field sales assistant?

We rewrote the product experience with that premise:

  • Mobile first workflows with zero setup.
  • Context aware quote generation based on past deals.
  • AI driven deal review summaries for managers.
  • One tap escalation and approval routing.

The Transformation: An Edge Worth Selling

Sales teams now relied on MarketEdge, not just for pricing, but for speed. Managers loved the visibility. Buyers got quotes instantly, not hours later. What was once a checkbox in a sales stack became the tool that differentiated the sales experience itself.

MarketEdge did not just improve. It redefined the category it used to trail behind.